Kids vs. Global Warming
iMatter Campaign: an initiative of Kids vs Global Warming
iMatter was born from the creative activism of Alec Loorz and his mother Victoria Loorz in 2009. As a response to the growing interest of multitudes of youth wanting to get involved in Alec's work to stand up for their future, we began to strategize how to provide platforms and opportunities for the youth voice to be heard on the crisis that affects them most.
iMatter has grown, from its original community projects involving SLAP (Sea Level Awareness Project), and Alec's presentations, to global youth marches, national campaigns and legal actions.
Our work now includes youth leadership training and empowerment to address the climate crisis at all levels - through grassroots actions, judicial action, and legislative action.