Green Communications Initiative


Commited to people #consumingless. Take the initiative.

At GCI we feel that consumers should define, for themselves, what it will mean now and throughout the 21st century to #consumeless.

If earth’s climate warming is directly linked to increased levels of carbon dioxide, methane, nitrous oxide and halocarbons, humans need to burn less fossil fuel, produce less cement, cut down less trees, eat less meat, grow less rice, use less nitrogen-based fertilizer, create fewer landfills, and refrigerate less with chloro-fluorocarbons.

At GCI we propose to nurture creative dialogue among all stakeholders on two fronts:  (1) a grass roots consumer initiative and (2)  a public-private sector partnership through the certifiable adGreen.


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