Environment Now's mission is to be an active leader in creating measurably effective environmental programs to protect and restore California's environment. Since inception, Environment Now's focus has been on critical issues near to the hearts of our founders and all Californians: preserving and restoring coastal, freshwater and forest ecosystems, along with improving air quality and urban sustainability.
Our ultimate goal is to restore the balance and health of California's ecosystems. We believe that this goal is achievable through an intelligent combination of: enforcing existing laws, applying advanced technology, and improving the various processes involved with eliminating unsustainable practices.
Environment Now Goals
Environment Now Seeks To:
• Create permanent results in the environment
• Achieve active leadership with our partner organizations within the environmental community
• Be bold in our actions
• Keep a sharp focus on issues, solutions and our mission
• Encourage innovative thinking and approaches to existing problems
• Fight for the right outcome and take calculated risks to get there
• Keep a forward focus and approach issues with solutions in mind
Because Environment Now is small, we are able to respond quickly to issues and assume risk where larger foundations cannot. We think of ourselves as the "SWAT team" of the environment. We bring an entrepreneurial approach to building grassroots groups and campaigns with actionable, achievable goals. We also seek to create leverage within our programs through means such as capacity building in our partner organizations, setting legal precedents, demonstrating the viability of sustainable alternatives and creating models for change. Environment Now's active, forward-leaning approach to working with partners creates more effective working relationships, and ultimately more successful outcomes.
Environment Now is a private nonprofit foundation created in 1989 by Frank and Luanne Wells. Frank Wells was a well-known corporate executive, mountain climber and adventurer as well as a man of high integrity, unafraid to fight for justice. Seeing many environmental problems in Southern California going unchecked, he established an action-oriented organization to do on-the-ground work and truly make a difference.